Our Story

Hi! We’re Joseph and Beth, the faces (and paws) behind Luno Dog Treats.

Like most great ideas, Luno started in our own kitchen, inspired by the two most important members of our family: our Border Collies, Luna and Juno.

As active working breeds, our girls need more than just empty calories. They need real, nutrient-dense fuel to keep them happy, healthy, and ready for their next adventure. We started making our own treats using 100% organic marrow, tallow, and bone broth because we wanted to know exactly what was going into their bodies. No fillers, no nasties, just real food.

The difference in their coats and energy levels was amazing, and we realized we couldn't keep this secret to ourselves.

Meet the "Luno" Pack

You might have noticed the two dogs in our logo—that’s them!

• 🐾 Luna (2 Years Old): The big sister and the "Chief Taste Tester." She has high standards, and if a treat doesn't pass the Luna test, it doesn't leave our kitchen.

• 🐾 Juno (8 Months Old): The little sister and the "Chief of Chaos." She needs high-value rewards to keep her focused, and our Marrow Melts are her absolute favorite.

So, what is "Luno"?

It’s simple math: Luna + Juno = Luno.

This brand is literally built on their names because it was built for them.

Our Mission

Our goal is simple: Happy, Healthy Dogs.

We believe that every dog deserves the same quality nutrition that we give our own girls. Whether you have a high-drive herder or a cozy couch potato, we promise to provide treats that are:

• 100% Natural & Organic

• Free from artificial preservatives

• Made with love in small batches

Thank you for supporting our small business and helping us share the health with dogs across the UK.

Joseph, Beth, Luna & Juno x